Survival Starts Here

To tap into the trend of fun, collectible stickers, my mentor asked me to design a matchbox-style sticker for hikers and travelers, using the phrase. After doing some research and sketching a few concepts, I found a direction I really loved—a campfire that represented the outdoors and camping life, with the Business Connect Adventure logo tucked cleverly inside the flame so it added personality without taking over the design. I made sure the matchbox colors aligned with their brand, too!

From that concept, I branched out and created four different sticker ideas, using textured details to give them a rugged, “well-worn” feel. The simple die-cut version ended up being the team’s favorite.